The leader must aim high, see big, judge widely, thus setting himself apart from the ordinary people who debate in narrow confines.
Charles De Gaulle
Lilly Pulitzer clothing is not just about the shift dress. Actually the shift dress can be a Lilly-lovers version of throwing on sweats and a tee shirt. (I don't actually own any of the true shift dress styles because they do not fit me well, but I wanted to give an example of why someone might wear one.) You want to be daytime comfy, not sexy, and just run some errands or pick up the kids from school. There are many other Lilly styles and looks.
Here are some of my favorites:
Many of Hubby's patients are women fighting breast cancer. They love it when he wears his Lilly ties--yep--some of those ties are pretty bright and crazy! It has become his signature look. For some reason Lilly makes a lot of people happy. Good for them that they have found something that puts a smile on their face if only for a moment!
And--I'll let you in on a little secret--most of us rarely pay full price for our Lilly! If I fall in love with a particular dress or other piece, then I will pay full price rather than take the chance of it selling out in my size (which does happen). But to be quite honest--I buy a lot of my Lilly at anywhere from 20% - 70% off. Just like J Crew, Banana Republic, etc. there are always promotions and sales once you start paying attention and getting on e-mail lists! ;-)
Here we are on family vacation last Summer. I'm in my hot pink Teagan dress and little Petunia is in her Lilly as well!